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Celebrate 50 Years of Star Wars with New Documentary, Key Art, and Limited-Edition Merch

Celebrate 50 Years of Star Wars with New Documentary, Key Art, and Limited-Edition Merch

Throughout 2027, Lucasfilm and Disney will mark five decades of galactic storytelling with global events including the theatrical re-release of the first film, tickets now on sale for a new museum exhibition, and more!

StarWars.com Team
StarWars.com Team
November 12, 2026

A new documentary from director R.J. Cutler, new poster art for the landmark theatrical rerelease of the original 1977 Star Wars film, and new limited-edition merchandise have all been unveiled as Lucasfilm and Disney offer a preview of the year-long celebration of the 50th anniversary of Star Wars in 2027.

Starting in January, the global celebration will honor five decades of storytelling with new project announcements, anniversary merchandise, dedicated fan events, archival releases, and reimagined Disney Parks and Cruise Line offerings all anchored by the theatrical re-release of the original 1977 film on February 19, 2027 and the return of a new Star Wars film in theaters with Star Wars: Starfighter on May 28, 2027.

“It is incredibly special to mark the 50th anniversary by returning the original version of Star Wars to theaters so audiences can experience this part of film history on the big screen,” says Lucasfilm Co-President Lynwen Brennan. “We look forward to celebrating with our fans all year long — from the releases of Ahsoka and Star Wars: Starfighter to exclusive merchandise, new publishing stories, unforgettable experiences and interactive games. We are so thankful for our amazing community and hope these experiences bring joy to Star Wars fans everywhere.” 

Among the exciting events and collaborations celebrating the anniversary, StarWars.com can exclusively reveal a new Star Wars Retro 3.75-inch-scale line from Hasbro, sculpted to pay homage to the original Kenner action figures that dominated toy shelves and playrooms in the late 1970s.

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Exclusively available at Target Spring 2027, offerings include:

In theaters and beyond

Star Wars 1977 poster by Matt Ferguson

On February 19, be among the first to watch a restored version of the original Star Wars (1977) in theaters on thousands of screens globally. The film will be released in digital and film formats, including IMAX 70mm, Digital IMAX, 4DX and D-BOX, with the presentation including an added celebratory logo in advance of the film featuring a newly orchestrated score by John Williams. 

The film will also debut with a new poster by Matt Ferguson, which pays homage to the original poster art created in 1977.

In addition to the theatrical re-release of Star Wars (1977), Cosm will debut a Shared Reality rendition in select locations nationwide. Beginning in March 2027, step inside Cosm’s 12K+ immersive LED Dome and travel to a galaxy far, far away, complete with themed environments and custom food and beverage offerings. 

Then during the first weekend in April, Disney Concerts will bring the musical legacy of Star Wars to life with Star Wars in Concert: The Skywalker Saga at the Hollywood Bowl, the site of the very first official Star Wars concert in November of 1977. Hosted by Anthony Daniels, the beloved actor behind the mask of C-3PO, these special performances of John Williams’ iconic film scores will feature scenes and music from all nine Skywalker Saga films in a sweeping celebration of the stories, themes, and music that have inspired audiences around the world for five decades.  

Also running April 1–4, 2027 in Los Angeles, Star Wars Celebration will bring the sold-out ultimate Star Wars fan experience to the Los Angeles Convention Center, featuring epic panels, hundreds of exhibitors, exclusive merchandise and legendary guests. 

A Star Wars Day to remember

On May the 4th, also known as Star Wars Day, Lucasfilm will release a brand new documentary, The Hero Awakens, from acclaimed filmmaker R.J. Cutler, available exclusively to watch on Disney+. Detailing the making of Star Wars, this film features archival footage and audio captured during and around the making of the historic film in 1977. The Hero Awakens is produced by Lucasfilm, Cutler and This Machine - a part of Sony Pictures Television, and Kennedy Marshall.

Then on May 28, Star Wars: Starfighter premieres starring Ryan Gosling as Kade Auberon. This Filmed For IMAX release was shot with IMAX-certified cameras and will be released in a wide variety of formats including IMAX 70mm in a select number of locations, for a story that takes place in an entirely new era of Star Wars storytelling and features all-new characters and locations. 

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Limited-edition merchandise

Throughout the year, crossovers and collaborations will mark the 50th with new collectibles, toys, apparel, automotive, food and beverage, electronics and more featuring new and legacy licensees, including Hasbro and the LEGO Group among others. 

Disney Consumer Products Marquee Collaborations include:

  • Hasbro: Today, Hasbro unveiled a new assortment of products from its premium Black Series, Vintage Collection, and Retro figure lines, all inspired by the original 1977 Star Wars film. Preorders open on hasbro.com and select retailers. 
  • The LEGO Group: Seven new LEGO Star Wars sets will mark the 50th anniversary collection, inclusive of artwork, vehicles, helmets and display models inspired by iconic moments from across the Star Wars saga. Each set features exclusive LEGO minifigures inspired by original Star Wars concept art by Ralph McQuarrie and reimagined collectible Star Wars poster tiles. Available beginning January 1, 2027 via LEGO.com/Star-Wars and LEGO Stores worldwide. 
  • The Franklin Institute: Tickets are now on sale for the world premier exhibition, Star Wars: The Experience, an epic journey through the legacy of Star Wars, which will open at The Franklin Institute in Philadelphia on February 13, 2027, as part of Star Wars 50th anniversary celebration. Created by The Franklin Institute, in collaboration with MDSX, Lucasfilm and Disney Consumer Products, Star Wars: The Experience - A Journey Through the Galaxy, is the largest and most comprehensive behind-the-scenes traveling exhibition celebrating the Star Wars galaxy, and the only official exhibition during the landmark anniversary year. Tickets are timed and dated, and advance ticket purchase is strongly recommended. For information on purchasing tickets, please visit www.fi.edu.
  • Aston Martin: The ultra-luxury British automotive manufacturer is officially collaborating with Disney Consumer Products and Lucasfilm for the year-long Star Wars 50th anniversary celebration, bringing together two iconic marquees united by design, innovation, and creative storytelling. The collaboration will pair British ultra-luxury craftsmanship with cinematic heritage through a series of exclusive activations and product collaborations.
  • Other Marquee Collaborations: The celebrations continue throughout the year with Disney Consumer Products celebrating 50 years of connecting Star Wars fans with brands they love, with marquee collections bringing back returning favorites like Mars and adidas, as well as new collaborations with Steinway and much more. 

Keep up with all the latest updates on all the news surrounding the Star Wars 50th celebrations in 2027 only on StarWars.com.

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