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Announcing New Star Wars Pins Benefiting Variety the Children's Charity

Lucasfilm Ltd. has collaborated with Variety the Children's Charity to create limited edition pins featuring Yoda and Darth Vader for Variety's 24th annual Gold Heart Pin Campaign. Proceeds will benefit Variety programs that serve children who are disabled and disadvantaged.

The collector's items will be available for a minimum donation of $3.00 in movie theaters and select retail outlets nationwide from November 2013 - April 2014. A full list of participating locations can be found at

Donations from the 2011 Gold Heart Campaign, featuring fan favorites C-3PO and R2-D2, totaled more than $1.8 million.

"We challenge everyone to be a hero for kids in their community by buying a Variety Gold Heart Pin so we can raise even more this year," said Erica Lopez, executive director of Variety.

Since 1991, the Gold Heart Pin Campaign has been Variety's signature fundraising endeavor. Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Universal, Sony, Paramount, and Warner Bros. to design a pin based on a film or character. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

Visit for more on this year's limited edition Star Wars pins.