Vader. Maul. Tyranus. Sidious. Dew. What's that? Haven't heard of the latest addition to the Empire's den of Darths? Pepsi's latest Slurpee exclusive, Darth Dew, joins the Sith set this week, infiltrating some 5,800 7-Eleven stores across the U.S. and Canada.
Dew was seduced by the dark side of the Force. Once called Mountain Dew Pitch Black, Pepsi has twisted the grape-flavored Dew into a devilishly delicious Sith Slurpee, destined to send chills through legions of thirsty Star Wars fans.
From May 2-31, Darth Dew will be available at participating 7-Eleven stores in four different action-illustrated cups complete with 3D Darth Vader topper. Fans can also visit www.slurpee.com and enter to win a one-week trip to LucasArts' studio in San Francisco and be featured as a character in an upcoming Star Wars video game! Other prizes include Xbox video game consoles with the Episode III video game, Darth Vader Voice Changing Masks, Game Boy Advance Episode III video games, and Darth Dew t-shirts.
Before heading down to your local 7-Eleven to try Darth Dew, fans should heed the sage advice of their favorite Jedi Master: "Once you start down the dark path, forever will it dominate your destiny. Consume it, you will."
Well, something like that.
