In recent weeks, fans may have noticed several of their favorite galactic heroes and villains peering at them from the shelves of their local supermarkets and convenience stores. This can only mean that Kellogg's fantastic Episode III promotional campaign has arrived! With a broad selection of Star Wars cereals, breakfast pastries, fruit snacks, and cookies, collectors have an unprecedented array of cool items to look for as in-pack or mail-in premiums.
First off, the Light-Up Saberspoon. Every Star Wars collector can agree that this in-pack premium has to be one of the most inspired ideas to ever find itself inside of a cereal box. Beyond the convenience of having the conventional cereal utensil included in the box, this one actually lights up like a lightsaber to put a little buzz into your morning munch. Three different colored versions are available in specially-marked boxes of Kellogg's Apple Jacks, Corn Pops, Fruit Loops, Frosted Flakes, and Honey Smacks.
If the Saberspoon isn't enough to start your morning, how about an R2-D2 cereal/snack bowl that beeps and whistles when it's filled up? This fantastic star ware can be had by sending in a couple UPCs along with a small payment and a form from specially-marked packages of Kellogg's Crispix cereal.
For waffle-lovers, the power of the Force can be yours with the Star Wars FX Plate available through a mail-in offer found on specially-marked Eggo product boxes. A lenticular image of Anakin transforms into Darth Vader by tipping the plate from side to side -- just make sure you don't spill your syrup while changing Anakin to the dark side!
To keep your cookies stored in Star Wars style, three all new cookie jars are available as mail-in premiums from boxes of various Kellogg's and Keebler products. Darth Vader, R2-D2, and C-3PO can now guard the kitchen counter or top of the refrigerator from sweet-tooth snack seekers, each cast in durable plastic and measuring approximately 10 inches tall.
Star Wars card collectors will want to take note of a new 36-card set available on the backs of specially-marked Kellogg's Honey Smacks, Apple Jacks, Corn Pops, Raisin Bran Crunch, and Smorz. The Jedi Mind Game cards come in three groups of 12, so it should be pretty easy to complete a set (can you imagine trying to gather 36 cards randomly inserted into various cereal boxes?!).
Besides looking great, some of Kellogg's Star Wars product boxes sound great too! Fans who open specially marked boxes of Pop Tarts and hear the Darth Vader theme played will win a Hasbro Darth Vader voice changer. Collectors will be glad to learn that the highly-collectible musical box doesn't have to be redeemed to get the prize -- there's a separate game piece inside to use instead.
Available through Cheez-It products, a stunning Darth Vader poster can be purchased by sending in a couple UPCs along with $2.99. A Star Wars Saga poster featuring characters from all of the films is also available through a Kellogg's offer on specially-marked boxes of Kellogg's Corn Flakes.
In addition to the two Star Wars-themed Corn Flakes boxes available, there is also a pair of limited edition Star Wars cereal boxes featuring Yoda or Darth Vader. The cereal itself contains marshmallows in the shapes of various Star Wars characters and vehicles.
Bringing Star Wars back to the cereal aisle should bring fond memories of 1984's Kellogg's C-3PO's to the minds of fans who experienced the early days of Star Wars food merchandising and collectibles. Of course, light-up Saberspoons and beeping R2-D2 snack bowls will probably outmatch the sticker cards and cut-out masks available back then in the minds of most collectors.
How can you beat a whistling bowl and a light-up spoon to brighten up your morning?
