In neighborhoods and street corners not so far, far away, hundreds of official U.S. Postal Service blue collection boxes will be transformed tomorrow into look-alikes of Star Wars character R2-D2 to promote an exciting new adventure on which the Postal Service is embarking with Lucasfilm Ltd.
As the legion of Star Wars fans around the world first learned 30 years ago, R2-D2 is the feisty astromech droid who embodies the trust and dependability for which the Postal Service is so renowned.
"When you look at a mailbox, the resemblance to R2-D2 is too good to pass up," says Anita T. Bizzotto, USPS Chief Marketing Officer. "It's a little teaser for the upcoming announcement and we decided to have a little fun with it."
The R2-D2 collection boxes will temporarily replace boxes in highly visible locations across the country. Customers can, of course, drop mail into them just like any other of the 280,000 collection boxes, but there's a striking difference visually: Not only do the R2-D2 boxes look like the ever-popular Star Wars character, they feature the address of a website that gives clues about the real meaning behind this unprecedented promotion -- uspsjedimaster.com.
More details about the promotion will be announced March 28. Look for the R2-D2 mailbox near you... until then, "May the Force be with you."
Look for mailboxes in these cities...
Alabama Birmingham Alaska Arizona Arkansas California Colorado Connecticut Deleware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky | Louisiana Baton Rouge Lake Charles Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina | North Dakota Bismarck Fargo Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington Washington DC West Virginia Wisconsin Wyoming |
